And so for the last part of the 4 C’s – Connection.
As human beings, we all need some type of connection. There is nothing worse than feeling alone. How would we survive if we didn’t have at least one connection of some sort.
It’s the same for businesses – how do you survive if you don’t make connections?
Social media is good at helping us make connections. However, a connection is usually made with people we know or have had some type of contact with before, or it could be a business we are looking for.
Facebook is great at helping us make connections – whether it’s with old friends or new, or with a business that deals in things we are interested in. Facebook asks you for your interests and then helps you make connections with businesses or groups that you may be interested in.
Mine was my hobby of beading and also the fact that I like rugby (well I have no choice really when I have 3 boys who play!). And so up on facebook pops these things that I could be interested in. Most of the time they are right.
I have to say that I have made re-connections with friends from school who have found me or I have found them through facebook.
It’s almost like you make these special connections that you probably wouldn’t make if you saw the person face to face. Sometimes it is a good thing – sometimes it is a bad thing. I almost feel like you can say things to people on facebook that you would never say to the face to face.
And that could be the bad thing. There is no expression when you make a connection through social media. You can’t tell whether someone is joking or what tone they are putting on what they are saying.
Having said all that, an increasing number of people are connecting via social media and have ended up finding their future partners. One statistic is that 1 out of every 50 couples married in the U.S. in 2011 met via social media. Not sure it would suit me – but for some people it is their only form on connection with others. It makes them feel like they are not alone.
There are cases all over the world where lives have been saved because a very alone person has posted something on facebook. Something perhaps that they are going to do to themselves. Someone else has seen it, got concerned and managed to reached the person in time to help them and save their lives. All good. But then there are the horrer stories of people being stalked or bullied via social media.
Making connections with businesses is just as important. Important for both the customer and the company. Many organisations are now making connections with their customers via social media. It is opening up a whole new world. Customers feel much freer to make comments about a particular business via social media.
The fact is that people like to connect with people and people are a business or organisation. We must make connections with people to make connections with a business.
Its all about connections.
Don’t know if I have it right, but these are my thinkings at this stage of the game.
They will more than likely change significantly in the next little while.